July/August 2025
Ahead of the Melplash Show in August, we meet this year’s president, John Bugler, and discover what the show – and the Melplash Agricultural Society’s wider activities – have to offer, whether you’re a farmer, a confirmed townie, or somewhere in between…
Words by Annette Shaw
Photo of John and his dog Arthur by Jo Bugler
You can’t miss the Melplash Show! West Bay Road, on the outskirts of Bridport, takes on a new look as exhibitors are directed to the showground and up to 20,000 people are welcomed to the celebration of our local farmers, food producers and agricultural industry. Dating back 178 years, it’s the ultimate hub for farmers and associated businesses, and offers a market for artisan food producers and retailers.
Processes and mechanisation have brought changes, but it’s the passing of time that underpins the ever-present need for agriculture. Whatever winds blow, from global warming to politics, food is central to our survival. The Melplash Show is a snapshot of rural life and is this year championed by John Bugler, newly appointed president of the Melplash Agricultural Society for 2025. Born and bred in Beaminster, he is a keen sportsman, enjoying football and fishing. He lives with his wife, Jo, who has her own photography studio at their home.
As the managing director of Francis Bugler Ltd, John is well acquainted with the agricultural industry, past and present. The family business, a market leader in the supply of farm machinery, was formed in 1851, when Robert Bugler began trading as a wheelwright in Beaminster. To put this into historical context John muses, “Queen Victoria’s reign had 50 years remaining!” Further afield, in Ireland, the Great Famine was barely over. This was a devastating period of starvation, caused when potato blight resulted in a massive crop failure. A salutary warning when it comes to the availability of staple food…
Back in present-day Beaminster, the company known affectionally as Buglers continues to serve a range of mechanical needs and today has four branches, employing 50 people. It was designated as a Ford Tractor Main Dealer and later became the main New Holland supplier for West Dorset, East Devon and South Somerset. In need of a baler, tractor or combine harvester? Head in the direction of John at purpose-built premises on the outskirts of the town.
“I’ve had a lifetime’s connection to farming and it’s a pleasure and an honour to promote sponsorship of the show, as well as taking on the more public role of presenting prizes on the day,” continues John. Indeed, the range of attractions for visitors and exhibitors is impressive, whether it’s Piano Bike Girl or St Swithun’s Band. “There is something for everyone, from crafts to heavy horses. And the food is first class.” During the build-up to the event the search is on for the best gardens and allotments in the area. John speaks fondly about how far reaching the show has become. “We’re proud of our Discover Farming programme. Children from local primary schools are invited to submit 500 words as non-fiction essays about food and agriculture.”
Although family fun, education and all matters rural define the show, there is a more serious side. “Professionals, including legal, financial and land agents, have a strong presence. In these complex times, farmers know it’s a safe space to talk in.” Much has been reported in the press about difficult emotional issues and how, even in 2025, not everyone gets what it’s like when depression or anxiety come calling. Earlier this year, a BBC report highlighted findings from the charity Farm Safety Foundation. Research suggested that 95% of young farmers believe poor mental health is the biggest hidden problem facing the industry. “Here, they’re among friends who understand what can be a very solitary work-life,” says John. “We’re dependent on many things, such as the weather, and the annual get-together is appreciated in an otherwise relentless schedule, to check in with those who share similar concerns.”
Also, the impact of recent reforms to Agricultural and Business Property Relief add to an uncertain future. Being asset rich doesn’t necessarily equate with manageable day-to-day cash flow. “I’d like to think that for anyone who has hit a low with bills, or wonders how their farm will pass down through future generations, we’re here to talk and support.” The event is essentially a fun-filled and happy day, but should anyone feel overwhelmed for any reason there is also a special area run by Churches Together Bridport & District. The rest tent offers refreshments and a quiet space to relax in. It can be found in the countryside field and directions are on the showground map.
As his year of presidency stretches out before him, John speaks with enthusiasm, compassion and optimism for the future. “In West Dorset, we live in a remarkable place of natural beauty. To look out over the Melplash Show gives me great hope that we will always pull together. Yes, farming is ever changing, we can all testify to that, but these regional events are of huge benefit to the immediate economy. They inspire, educate and, most importantly, reinforce that we are custodians of the countryside.”
The Melplash Show is on Thursday 21 August at the showground approached from West Bay Road. Tickets and information are online at www.melplashshow.co.uk